Simply Calming Shampoo for Sensitive Skin & Coats Our CALMING mix of organic aloe vera, starflower and evening primrose extracts gently cleanses and hydrates sensitive or puppies' skin. Using nature's most effective ingredients, our fragrance free formula will reinforce the skin's natural defenses and protect the coat with a natural shine. 97% natural. This product contains a natural flea deterrent, is free from any chemicals including sulphates, parabens and petrochemicals. Made in England and dilutable 32-1 so just a little goes a very long way!