PRIVACY POLICY
Assent Ltd (trading as Strong’s Country Store) is committed to preserving the privacy of all visitors to our website at www.strongscountrystore.com.
Please read the following privacy policy to understand how we use and protect the personal information that you provide to us.
INFORMATION THAT WE COLLECT FROM YOU
When you visit, register or order products or services from us you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information. We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us. To maintain customer service standards and to assist staff training, we may record and monitor incoming calls.
USE OF YOUR INFORMATION
Your information will enable us to assist with the supply of goods or services relevant to you. It will also enable us to bill you and to contact you where necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business. In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services. Further, where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you. We respect your privacy. Any personal or sensitive personal information that you share with us is stored securely with restricted access. If you change your mind about being contacted in the future, please let us know.
DISCLOSURE INFORMATION
The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties, but this will not include information that can be used to identify you. Where you have consented when providing us with your details, we may also allow other companies in our group, to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please Contact Us. Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy and within the guidelines of the General Data Protection Regulation, 2018. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.
MARKETING AND SALES DATA
As an organisation that processes business-related data, we have assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of marketing and sales.
We collect, processes and stores data relating to businesses and decision-makers. We believe that the individuals that we process the data of, are likely to have an interest in our products and/or services. Deemed as ‘Legitimate Interest’ this is based upon specific criteria including the business industry sector, size of the organisation as well as the individual’s job function within the organisation. Our typical segmentation includes those within sales, marketing, business development, technical & engineering, Finance, and owner related job functions, although this list is not exhaustive and other variables may apply.
We will only ever collect, process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to the first name, last name, email address, social profiles (for example; Linkedin) as well as business IP and physical address. Other business-related data may also be processed including business name, job function, and turnover, however, we will never collect further personal data such as those classed under ‘Special Categories of Personal Data’.
The data collected will be used to communicate marketing and sales messages relating to our products and services, based upon the job function held by the data subject. We specifically only sends messages to those we believe are likely to be interested in our products and services based upon the organisation they are employed by and based upon their job function within that organisation. Messages could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant. When you send us an enquiry or place an order via our website or one of our microsites you will be asked to provide your contact details.
We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other products and services that we feel may be of interest to you and can be provided. It is deemed that if you have visited one of our websites and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, by email, by informing us by telephone or by contacting us via any of the methods below.
HOW WE PROCURE DATA
We procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’. If you have received correspondence from us, we will have procured your data in one of the following ways:
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