Espree's Puppy & Kitten Shampoo is formulated to gently clean sensitive skin and coats. High-quality ingredients including aloe and jojoba leave behind a soft, fluffy coat. Tear free with a Baby Powder fragrance. May be diluted 16 parts water to 1 part shampoo, if desired. Wet puppy or kitten thoroughly with room temperature water. Gently work into a rich lather, taking care to avoid the eyes, inner ears and other sensitive areas. Rinse thoroughly. Repeat as necessary. Towel-dry puppy or kitten promptly to avoid chilling.