Espree's Blueberry fragrant formula is a gentle shampoo full of blueberry extracts, antioxidants, and organically grown aloe vera, for a healthy skin and coat. Blueberry fragrance. May be diluted 16 parts water to 1 part shampoo, if desired. Wet dog thoroughly with room temperature water. Gently work into a rich lather, taking care to avoid the eyes, inner ears and other sensitive areas. Rinse thoroughly. Repeat as necessary. Towel-dry dog promptly to avoid chilling.