Fresh Scented clumping cat Litter with Extra Strong clumping formula locks in malodour for continuous freshness.Made with superior clumping clay that reduces crumbling, resulting in tight and easy-to-remove clumps with low dust.Our unique activated carbon technology traps and locks in odours thereby eliminating malodour instead of just masking it.For continuous freshness, Ever Clean is effective at eliminating cat urine, faecal and ammonia odours.Paw-activated fragrance technology releases a fresh scent on demand when the litter tray is in use.